Why Displays Matter.

 What display you had laying around didn't work.

We have all been at that point in our entrepreneurial journeys when there was just so many other things that needed doing, we may have not worked as hard on getting the overall look PERFECT. We didn't have the bandwidth to take on branding our whole perception, so we didn't worry about everything else people see, only branding the product.

That works!

Right?

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Unfortunately, this only works for a little bit, if at all. It is relying SOLELY on the product you are selling to be the next best thing that everyone automatically wants to buy. Most products do not offer this much hype and often yield quite the opposite results when left to sell themselves.

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Some products are boring.

NECESSARY

and therefore worth selling,  

but boring.

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No attraction.

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No Sales.

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Maybe it's time your displays showed your business how you can see it, not how it is currently.

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"But displays shouldn't be the focus!"

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If a display is done right(as in it fits the brand of the shop AND the product), the emotional experience for the customer is intensified.

Stronger emotions create a stronger bond with what they are experiencing, at the moment in which they feel the emotion.

Simply put, Your product is statistically proven to retain in a customers memory easier when emotions are connected to it.

Art, color, and design are the common ways businesses bridge the gap between emotions and their products.

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This isn't new knowledge,

but I hope this has given you some perspective on how you are perceived.

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Steal Your Customers Away

One of the many upsides of having a consistent brand throughout your products, displays, and even what you wear is that it catches attention.

Not only by the other business owners who are starting to wonder how you are figuring it all out,

but the customers that are shopping have a tendency to drop what they are doing for the sheer intrigue of what a uniquely focused display may hold. 

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Customers can tell Quality based on the things around the product you want to sell.

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If you want to make a change in your business for the better and stop the cycle of throwing money and time at something that isn't working, you have to change other peoples perception of value in what you offer.

(In case you didn't know, your offer is NOT your product. It is the pain that you solve by having the solution that fixes it.)

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The easiest and most efficient ways to add value to what you offer are:

1. Improve your product

2. Improve your delivery

3. Improve your perception

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I would recommend you fix them in this order, and we would be happy to help you in each step!

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Whether you are looking for a way to create custom retail products or branded displays, Summit Laser Co. has the experience and equipment to handle your needs. We are proud to have engraved over 10,000 products for businesses and hobbyists just like you in over 13 countries! Whether you need to engrave a few dozen items or thousands, we can handle it with ease and efficiency. We offer competitive pricing, quick turnaround time, and high-quality results.

After serving just under 700 orders in our first year, you can focus on the work that gets you closer to the work you want to do.

Yeah, you read that right.

Contact us today and let us help you take your business to the next level with Summit Laser Co!